The ASLA sponsors an annual national conference for its membership and the industry to exchange ideas and information, and to provide members with an opportunity to network with their peers. ASLA wanted a conference communications strategy that embodied the spirit of the New Orleans destination while creating excitement about the event.

We began with theme development; “Fusion of Culture and Place.” This described the large-scale public works projects that exemplify landscape architecture. Next was to create a series of design elements built off that theme to be executed throughout the print collateral as well as the on-site environmental design executions, including signage, exhibit design, and set design. The work with ASLA supported their strategic intent to move their national conference from being “just another annual meeting,” into the realm of an industry event. Using powerful themes, design and imagery Morello+Company created a sense of excitement and enthusiasm for members and industry participants alike.

Components: Concept development, design of print collateral, website, exhibits, sets and signage.

]]> The ASLA sponsors an annual national conference for its membership and the industry to exchange ideas and information, and to provide members with an opportunity to network with their peers. ASLA wanted a conference communications strategy that embodied the spirit of the New Orleans destination while creating excitement about the event.

We began with theme development; “Fusion of Culture and Place.” This described the large-scale public works projects that exemplify landscape architecture. Next was to create a series of design elements built off that theme to be executed throughout the print collateral as well as the on-site environmental design executions, including signage, exhibit design, and set design. The work with ASLA supported their strategic intent to move their national conference from being “just another annual meeting,” into the realm of an industry event. Using powerful themes, design and imagery Morello+Company created a sense of excitement and enthusiasm for members and industry participants alike.

Components: Concept development, design of print collateral, website, exhibits, sets and signage.

]]> The ASLA sponsors an annual national conference for its membership and the industry to exchange ideas and information, and to provide members with an opportunity to network with their peers. ASLA wanted a conference communications strategy that embodied the spirit of the New Orleans destination while creating excitement about the event.

We began with theme development; “Fusion of Culture and Place.” This described the large-scale public works projects that exemplify landscape architecture. Next was to create a series of design elements built off that theme to be executed throughout the print collateral as well as the on-site environmental design executions, including signage, exhibit design, and set design. The work with ASLA supported their strategic intent to move their national conference from being “just another annual meeting,” into the realm of an industry event. Using powerful themes, design and imagery Morello+Company created a sense of excitement and enthusiasm for members and industry participants alike.

Components: Concept development, design of print collateral, website, exhibits, sets and signage.

]]> Each year AT&T hosts a series of forums targeting C-level executives. These multi-day events are held all over the world at resort destinations. They feature a select group of business leaders who provide unique perspectives on the benefits of innovation for enterprise strategy. AT&T needed to brand these events in a way that would connect with their high-level, international audience.

It was a priority that the communications package for these events supported the AT&T leadership message in every aspect of its execution. We began by developing a series of compelling images that would represent concepts such as leadership, innovation, and networking to a global executive audience. The images supported the overall theme and messaging of the individual events and were incorporated into all collateral around the forums.

We produced a complete communications package to support the events from the initial invitations to on-site materials. All worked together to reflect AT&T’s position as the world’s leading provider of network and communications services.

]]> Each year AT&T hosts a series of forums targeting C-level executives. These multi-day events are held all over the world at resort destinations. They feature a select group of business leaders who provide unique perspectives on the benefits of innovation for enterprise strategy. AT&T needed to brand these events in a way that would connect with their high-level, international audience.

It was a priority that the communications package for these events supported the AT&T leadership message in every aspect of its execution. We began by developing a series of compelling images that would represent concepts such as leadership, innovation, and networking to a global executive audience. The images supported the overall theme and messaging of the individual events and were incorporated into all collateral around the forums.

We produced a complete communications package to support the events from the initial invitations to on-site materials. All worked together to reflect AT&T’s position as the world’s leading provider of network and communications services.

]]> Morello+Company has partnered with AT&T for over 10 years to help produce this exciting event honoring top sales performers. Each year we introduce a new theme that acknowledges their success and reinforces the vision of the AT&T brand. The theme is executed across communications, printed collateral materials, the event website... every interaction that engages attendees and draws them to the event. The theme becomes a platform for visual design and messaging that supports the guest and executive speaker’s talks and testimonials. It also casts the attendees in the spotlight role of being the Leaders of AT&T.

Components: Concept development, design of print collateral, website, exhibits, sets and signage.

]]> Morello+Company has partnered with AT&T for over 10 years to help produce this exciting event honoring top sales performers. Each year we introduce a new theme that acknowledges their success and reinforces the vision of the AT&T brand. The theme is executed across communications, printed collateral materials, the event website... every interaction that engages attendees and draws them to the event. The theme becomes a platform for visual design and messaging that supports the guest and executive speaker’s talks and testimonials. It also casts the attendees in the spotlight role of being the Leaders of AT&T.

Components: Concept development, design of print collateral, website, exhibits, sets and signage.

]]> Faced with rapidly changing technical and regulatory issues, Telcordia wanted to use their annual conference as a means of creating context for their customers, as well as aligning their messaging. They wanted customers to leave knowing Telcordia understood the issues, the customer perspective, and had specific plans of action to help their customers manage evolving business strategy and planning.

The idea was to create a thematic metaphor for the situation to symbolize the environment and forces of change. “The Next Wave” embraced the customer challenges of an oncoming wave of alternatives in the telecom industry.

Components: Concept development, design of print collateral, website, exhibits, sets and signage.

]]> Faced with rapidly changing technical and regulatory issues, Telcordia wanted to use their annual conference as a means of creating context for their customers, as well as aligning their messaging. They wanted customers to leave knowing Telcordia understood the issues, the customer perspective, and had specific plans of action to help their customers manage evolving business strategy and planning.

The idea was to create a thematic metaphor for the situation to symbolize the environment and forces of change. “The Next Wave” embraced the customer challenges of an oncoming wave of alternatives in the telecom industry.

Components: Concept development, design of print collateral, website, exhibits, sets and signage.

]]> Faced with rapidly changing technical and regulatory issues, Telcordia wanted to use their annual conference as a means of creating context for their customers, as well as aligning their messaging. They wanted customers to leave knowing Telcordia understood the issues, the customer perspective, and had specific plans of action to help their customers manage evolving business strategy and planning.

The idea was to create a thematic metaphor for the situation to symbolize the environment and forces of change. “The Next Wave” embraced the customer challenges of an oncoming wave of alternatives in the telecom industry.

Components: Concept development, design of print collateral, website, exhibits, sets and signage.

]]> Microsoft wanted to establish an annual conference that would bring together system architects from the film and entertainment industry.

Morello+Company branded the meeting and provided a look that would communicate the objectives. We developed an over-arching logo and title for the event that would be used consistently each year. The intersecting figures and words served as a metaphor for the exchange of ideas and the spirit of interaction that would become a hallmark of the meeting. In addition to development of all print collateral, Morello+Company provided web graphics, set design, on-site signage, and art direction for video support.

Components: Concept development, design of print collateral, web graphics, set design and signage.

]]> Jersey Cares links volunteers to over 100 partner agencies throughout New Jersey. Their volunteers feed the homeless, comfort the aging, refurbish community buildings, nurture newborns, and much more. The organization’s annual wine tasting event has been its most vital fundraiser over the past 10 years. Jersey Cares goals are vast—and this event needed to generate excitement, increase the event’s attendance, as well as attract wealthier donors and sponsors.

We felt strongly about this cause, so we pulled out all of the design stops. We made sure every touch of the attendee was brilliantly executed. We designed the “event wine label” and photographed a series of promotional images for use on invitations, event signage, programs, and advertising. Our designs extended through every event nuance at the actual event—right down to the tags that dangled on the auction ticket baskets.

Attendance increased. Most importantly, the amount of funds raised that evening doubled from the prior year. The difference was truly in the details… and the audience responded.

]]> Jersey Cares links volunteers to over 100 partner agencies throughout New Jersey. Their volunteers feed the homeless, comfort the aging, refurbish community buildings, nurture newborns, and much more. The organization’s annual wine tasting event has been its most vital fundraiser over the past 10 years. Jersey Cares goals are vast—and this event needed to generate excitement, increase the event’s attendance, as well as attract wealthier donors and sponsors.

We felt strongly about this cause, so we pulled out all of the design stops. We made sure every touch of the attendee was brilliantly executed. We designed the “event wine label” and photographed a series of promotional images for use on invitations, event signage, programs, and advertising. Our designs extended through every event nuance at the actual event—right down to the tags that dangled on the auction ticket baskets.

Attendance increased. Most importantly, the amount of funds raised that evening doubled from the prior year. The difference was truly in the details… and the audience responded.

]]>