Looking for a way to incentivize their field accounts, Pulsar had run contests in the past (as did many of their competitors), but found that their program was but one in a field of many. They wanted an incentive program that was bolder and more exciting—one that would truly stand out to local retailers.

Taking a cue from Pavlov (hence the dog), Morello+Company developed a program where retailers would receive a number of scratch-off (hence the cat) prize cards based on qualifying Pulsar watch orders. Winning cards gave Pulsar’s retailers the opportunity to win exciting prizes from their partner, Sony. The response was overwhelming with sales for the quarter far surpassing expectations.

Components: Concept development and design.

]]> Morello+Company developed an ongoing rewards program for Ralph Lauren as a way to incentivize their retailers to purchase buy-in packages of eyewear. The retailers accumulate points based on their purchases that can be redeemed for other Ralph Lauren fashion products.

Components: Concept development and design.

]]> Armani wanted to promote sell-in for their line of fashion eyewear. To complement the upscale equity of the Armani brand, Morello+Company developed Lavish Life, a sales incentive program that awarded retailers points for Armani purchases. An online redemption center/store allowed customers to track their points and redeem them for a variety of products reflecting the quality and aesthetic of the Armani brand.

Components: Concept development, prize development, print collateral, redemption website.

]]> Armani wanted to promote sell-in for their line of fashion eyewear. To complement the upscale equity of the Armani brand, Morello+Company developed Lavish Life, a sales incentive program that awarded retailers points for Armani purchases. An online redemption center/store allowed customers to track their points and redeem them for a variety of products reflecting the quality and aesthetic of the Armani brand.

Components: Concept development, prize development, print collateral, redemption website.

]]> Seiko launched their “Me” campaign, a celebration of the individuality and personal expression of the wearers of their watches.

To support this campaign Morello+Company developed Me Rewards, a incentive program where Seiko retailers would earn credits for purchases. The concept was to allow participants to build up points and redeem them for gifts based on their own personal preferences. The site featured various “shops” with names like Gourmet Me, Outdoor Me, Fashion Me and Techy Me. Each shop allowed visitors to choose rewards that appealed their individual areas of interest.

Components: Concept development, prize development, print collateral and redemption website.

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